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“This is really advantageous for our clients and it gives us access to beta programs that aren’t open to the public yet,” she says. “They all have large agency experience, but they wanted to be at a boutique agency where they could get their hands dirty on client campaigns instead of having a lot of layers under them,” Goldberg says.Īsked about the elements that differentiate Silverlight from its agency peers, Goldberg points to the firm’s status as a Google Premier Partner. While total head count declined by one, leaving Silverlight with 26 full-timers at the end of 2019, the company added a trio of agency veterans to its upper executive ranks: director, search and social Ruth Nightengale, media director Ryan Davidson and head of programmatic and analytics Damien DeFrances. It also added work on Sunovion’s COPD treatment Lonhala Magnair, for a campaign designed to increase exposure for the brand’s video assets.

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It did so on the back of eight new assignments, including work from Biomarin (on Morquio A syndrome drug Vimizim), Mallinckrodt (on Therakos Photopheresis, which treats the skin symptoms of cutaneous T-cell lymphoma) and Lupin Pharmaceuticals (on bacterial vaginosis drug Solosec).

The firm increased its revenue by 9% in 2019 to $10.7 million from 2018’s take of $9.8 million. This quick pivot underlines what SVP, managing director Michael Ackerman characterizes as one of Silverlight’s greatest strengths: an ability to remain “nimble, responsive and client-centric” under challenging circumstances.

Silverlight digital